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The Perfect Digital Magazine Template
We strongly believe magazines will move toward “clean magazine publishing” by 2050. There has been a lot of movement in the magazine industry over the last decade, and it proves one point to us at...
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8 Ways to Sell Digital Magazine Subscriptions
It’s incredible to look back just 10 years ago when digital magazines were still something of a novelty. Not everybody wanted to sell digital magazine subscriptions. Today, it’s a given that print...
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5 Paid Newsletter Best Practices for the Digital Age
These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some of us...
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13 Examples of Professional Email Subject Lines
If you could, you’d hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing together 50-100...
View ArticleThe 2022 Mega Trend: Premium Membership Programs for Publishers Continue to Grow
Premium membership programs for publishers have grown exponentially over the last 22 months. After flirting with all forms of digital advertising, magazine, newsletter, and website publishers have...
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The 3 Most Profitable Subscription Website Business Models
Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you’ll use to build a loyal audience and the...
View Article10 Niche Publishing Thought Leaders You Should Follow
There was a time when investors were shying away from niche publishing because “journalism” was “expensive” and user-generated content was “cheap.” But as the world changes tides and begins to preach...
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How to Transform Your Magazine Rate Card into a Multiplatform Rate Card and...
Print advertising rates have always been robust. After all, magazine ads have been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re...
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5 Metered Paywall Best Practices for Generating More Revenue from Premium...
One of the more active moving targets in Mequoda best practices is the metered paywall. The biggest question we get is, how much free content is enough? And you have to be careful when you’re a special...
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Advertorial Design Best Practices for Publishing Websites
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer...
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